Optimizing a Corporate Intranet
Redesign and optimization of a corporate intranet to enhance usability, improve internal communication, and boost employee engagement. The project aimed to create a more interactive and user-friendly platform for employees to access company resources and collaborate effectively.
Project Type
Project Type
Academic Project
Academic Project
Academic Project
Company
Company
Cariuma
Cariuma
Cariuma
Tools
Tools
After Effects, Illustrator, Milanote, Figma
After Effects, Illustrator, Milanote, Figma
After Effects, Illustrator, Milanote, Figma
Team
Team
Individual
Individual
Individual
My Role
My Role
Brand Identity Prism
Research
Creative Brief
Storyboarding
Graphic Design
Motion Graphics
Brand Identity Prism
Research
Creative Brief
Storyboarding
Graphic Design
Motion Graphics
Brand Identity Prism
Research
Creative Brief
Storyboarding
Graphic Design
Motion Graphics
Challenge
Challenge
Challenge
Cariuma has cultivated a loyal following within the skateboarding community, solidifying its presence in this niche market. However, the brand recognizes the potential for growth beyond its core audience.
Now the company aspires to broaden its horizons and extend its influence to a more diverse demographic whose interests align with design and environmental sustainability.
Cariuma has cultivated a loyal following within the skateboarding community, solidifying its presence in this niche market. However, the brand recognizes the potential for growth beyond its core audience.
Now the company aspires to broaden its horizons and extend its influence to a more diverse demographic whose interests align with design and environmental sustainability.
Cariuma has cultivated a loyal following within the skateboarding community, solidifying its presence in this niche market. However, the brand recognizes the potential for growth beyond its core audience.
Now the company aspires to broaden its horizons and extend its influence to a more diverse demographic whose interests align with design and environmental sustainability.
How might we showcase Cariuma's brand to reach a wider audience?
How might we showcase Cariuma's brand to reach a wider audience?
How might we showcase Cariuma's brand to reach a wider audience?
Results
Results
Results
I created a commercial campaign to showcase Cariuma's partnerships with organizations like the Van Gogh Museum, MFA Boston, and National Geographic.
This aims to spotlight their innovative, sustainable brand and broaden their appeal beyond the skateboarding community.
I created a commercial campaign to showcase Cariuma's partnerships with organizations like the Van Gogh Museum, MFA Boston, and National Geographic.
This aims to spotlight their innovative, sustainable brand and broaden their appeal beyond the skateboarding community.
I created a commercial campaign to showcase Cariuma's partnerships with organizations like the Van Gogh Museum, MFA Boston, and National Geographic.
This aims to spotlight their innovative, sustainable brand and broaden their appeal beyond the skateboarding community.
Final Motion Graphics Commercial
Final Motion Commercial
Process
Process
Process
Brand Identity Prism:
In order to kick-start the project, it was important to gain a comprehensive understanding of the brand. This involved delving into their ideology, personality, and principles. I conducted research on their website, brand communications, and social media channels to compile a Kapferer Brand Identity Prism.
Brand Identity Prism:
In order to kick-start the project, it was important to gain a comprehensive understanding of the brand. This involved delving into their ideology, personality, and principles. I conducted research on their website, brand communications, and social media channels to compile a Kapferer Brand Identity Prism.
Brand Identity Prism:
In order to kick-start the project, it was important to gain a comprehensive understanding of the brand. This involved delving into their ideology, personality, and principles. I conducted research on their website, brand communications, and social media channels to compile a Kapferer Brand Identity Prism.
6 Key Elements
Physique:
Cariuma sneakers blend vintage skate shoe aesthetics with streamlined silhouettes, offering grip and control for board sports.
The minimalist colors and prints cater to skaters' creative expression.
Personality:
Cariuma exudes youthful optimism, balancing playfulness with strong social responsibility.
Their casual, friendly tone educates consumers joyfully about sustainability.
Culture:
Cariuma promotes environmental awareness, empowering customers to express themselves through unique designs.
The brand inspires outdoor exploration, fostering a connection with nature.
Relationship:
Cariuma builds community through charitable partnerships and transparent practices.
They guide consumers toward informed, eco-conscious choices, highlighting their positive impact.
Reflection:
Cariuma customers see themselves as socially and environmentally conscious, reflecting a casual yet ethical style.
Wearing Cariuma signifies a commitment to sustainability and rejects wastefulness.
Self-Image::
Cariuma enhances customers' self-image as stylish environmental stewards, embodying an adventurous spirit.
The brand represents a youthful vibrancy aligned with sustainability values.
6 Key Elements
Physique:
Cariuma sneakers blend vintage skate shoe aesthetics with streamlined silhouettes, offering grip and control for board sports.
The minimalist colors and prints cater to skaters' creative expression.
Personality:
Cariuma exudes youthful optimism, balancing playfulness with strong social responsibility.
Their casual, friendly tone educates consumers joyfully about sustainability.
Culture:
Cariuma promotes environmental awareness, empowering customers to express themselves through unique designs.
The brand inspires outdoor exploration, fostering a connection with nature.
Relationship:
Cariuma builds community through charitable partnerships and transparent practices.
They guide consumers toward informed, eco-conscious choices, highlighting their positive impact.
Reflection:
Cariuma customers see themselves as socially and environmentally conscious, reflecting a casual yet ethical style.
Wearing Cariuma signifies a commitment to sustainability and rejects wastefulness.
Self-Image::
Cariuma enhances customers' self-image as stylish environmental stewards, embodying an adventurous spirit.
The brand represents a youthful vibrancy aligned with sustainability values.
6 Key Elements
Physique:
Cariuma sneakers blend vintage skate shoe aesthetics with streamlined silhouettes, offering grip and control for board sports.
The minimalist colors and prints cater to skaters' creative expression.
Personality:
Cariuma exudes youthful optimism, balancing playfulness with strong social responsibility.
Their casual, friendly tone educates consumers joyfully about sustainability.
Culture:
Cariuma promotes environmental awareness, empowering customers to express themselves through unique designs.
The brand inspires outdoor exploration, fostering a connection with nature.
Relationship:
Cariuma builds community through charitable partnerships and transparent practices.
They guide consumers toward informed, eco-conscious choices, highlighting their positive impact.
Reflection:
Cariuma customers see themselves as socially and environmentally conscious, reflecting a casual yet ethical style.
Wearing Cariuma signifies a commitment to sustainability and rejects wastefulness.
Self-Image::
Cariuma enhances customers' self-image as stylish environmental stewards, embodying an adventurous spirit.
The brand represents a youthful vibrancy aligned with sustainability values.
Creative Brief:
I collected all the creative elements and research findings to elevate the motion animation. Crafting a comprehensive creative brief and motion graphics elements document really helped me organize my ideas and streamline the design process.
Creative Brief:
I collected all the creative elements and research findings to elevate the motion animation. Crafting a comprehensive creative brief and motion graphics elements document really helped me organize my ideas and streamline the design process.
Creative Brief:
I collected all the creative elements and research findings to elevate the motion animation. Crafting a comprehensive creative brief and motion graphics elements document really helped me organize my ideas and streamline the design process.
Why this solution?
Cariuma has already been collaborating with an array of diverse partners such as the Van Gogh Museum, MFA Boston, National Geographic, and even Snoopy to engage a broader audience. However, these collaborations are currently underrepresented even on their website.
Why this solution?
Cariuma has already been collaborating with an array of diverse partners such as the Van Gogh Museum, MFA Boston, National Geographic, and even Snoopy to engage a broader audience. However, these collaborations are currently underrepresented even on their website.
Why this solution?
Cariuma has already been collaborating with an array of diverse partners such as the Van Gogh Museum, MFA Boston, National Geographic, and even Snoopy to engage a broader audience. However, these collaborations are currently underrepresented even on their website.
Call-to-Action
Call-to-Action
Call-to-Action
Through this campaign, we showcase the full breadth of Cariuma's inspirational collaborations with calls to action to visit Cariuma.com to shop the exclusive shoe collections from these partnerships.
Through this campaign, we showcase the full breadth of Cariuma's inspirational collaborations with calls to action to visit Cariuma.com to shop the exclusive shoe collections from these partnerships.
Through this campaign, we showcase the full breadth of Cariuma's inspirational collaborations with calls to action to visit Cariuma.com to shop the exclusive shoe collections from these partnerships.
Motion Graphic Elements
I finalized the redesign of the logos, chose the color palette, and selected the fonts for the commercial. (Here are the slides from the creative brief presentation.)
Motion Graphic Elements
I finalized the redesign of the logos, chose the color palette, and selected the fonts for the commercial. (Here are the slides from the creative brief presentation.)
Motion Graphic Elements
I finalized the redesign of the logos, chose the color palette, and selected the fonts for the commercial. (Here are the slides from the creative brief presentation.)
Style Frames
Style Frames
Style Frames
No need to scroll again, here's the
No need to scroll again, here's the
No need to scroll again, here's the
Final Motion Graphics Commercial
Final Motion Commercial
Conclusion
Conclusion
Conclusion
The ideas were somewhat experimental, and I initially had some concerns, but everything turned out well in the end. I gained experience with new tools and delved into a whole different domain of design and animation. And here's what our course instructor had to say:
The ideas were somewhat experimental, and I initially had some concerns, but everything turned out well in the end. I gained experience with new tools and delved into a whole different domain of design and animation. And here's what our course instructor had to say:
The ideas were somewhat experimental, and I initially had some concerns, but everything turned out well in the end. I gained experience with new tools and delved into a whole different domain of design and animation. And here's what our course instructor had to say:
“Fantastic work. The labor put in here, the breadth of the tools and techniques used - all of it is a showcase of great work that goes well beyond what I taught in the course.”
“Fantastic work. The labor put in here, the breadth of the tools and techniques used - all of it is a showcase of great work that goes well beyond what I taught in the course.”
“Fantastic work. The labor put in here, the breadth of the tools and techniques used - all of it is a showcase of great work that goes well beyond what I taught in the course.”
David Perry
David Perry
David Perry
University Lecturer | Indiana University
University Lecturer | Indiana University
University Lecturer | Indiana University