Bectran: Modern & Functional Redesign for Company Website
A full marketing site redesign for Bectran, a B2B fintech SaaS platform serving 4,000+ enterprise finance teams across credit, collections, and accounts receivable management.
UX/Web Designer & Webflow Lead
Bectran
January – May 2025
Sitemap redesign · Navigation architecture · Webflow design system · Component library · Motion & interactions · CMS architecture
Challenge
Bectran had a common fast-growing B2B SaaS problem: the product had scaled, but the website had not.
The old site had 44+ pages with weak hierarchy, flat navigation that buried key features, inconsistent spacing and alignment, and a dated visual system that did not match the confidence expected by enterprise buyers.
For CFOs, VPs of Credit, and AR directors, clarity matters. A disorganized website can create doubt before a demo is even booked.
The redesign focused on three core problems: simplifying navigation, restructuring the information architecture around how buyers understand the product, and creating a cleaner visual system with consistent spacing, CTAs, and reusable Webflow components.
Results
After launch, the redesigned site helped visitors move deeper into the product instead of bouncing early.
The new navigation turned a 40+ feature platform into clearer product pathways, giving enterprise buyers a faster way to understand Bectran’s Credit, Collections, and AR ecosystem.
The Webflow component system also gave the internal team a scalable foundation for landing pages, campaign pages, and future solution pages.
Visually, the site moved from a text-heavy product listing to a cleaner enterprise SaaS experience built to earn trust before a demo is booked.
38%
Increase in pages-per-session
21.8%
Reduction in website drop-off
75
Pages redesigned & shipped
“Excellent job! This represents a major milestone. Your effort and hard work are truly reflected on the final output. Kudos to you all!”
Louis Ifeguni
CEO & Chief Software Architect | Bectran
Conclusion
The redesign transformed Bectran’s website from a static, content-heavy product site into a more modern, scalable B2B SaaS experience.
The new site improved navigation, clarified product storytelling, introduced a stronger visual system, and gave the team a reusable Webflow foundation for future growth. It also helped Bectran present itself more confidently as an enterprise fintech platform serving Credit, Collections, and Accounts Receivable teams.