Bectran: Modern & Functional Redesign for Company Website
A full marketing site redesign for Bectran, a B2B fintech SaaS platform serving 4,000+ enterprise finance teams across credit, collections, and accounts receivable management.
UX/Web Designer & Webflow Lead
Bectran
January – May 2025
Sitemap redesign · Navigation architecture · Webflow design system · Component library · Motion & interactions · CMS architecture
Challenge
Bectran’s product had grown faster than its website.
The site had 44+ pages, weak hierarchy, buried features, inconsistent UI, and a dated visual system that made a complex enterprise platform harder to understand.
The goal was to simplify the experience, clarify the product structure, and create a scalable system the team could build on.
Results
The new navigation turned a 40+ feature platform into clearer product pathways, making it easier for buyers to understand Bectran’s Credit, Collections, and AR ecosystem.
The reusable Webflow system also gave the team a scalable foundation for future landing pages, campaigns, and solution pages.
38%
Increase in pages-per-session
21.8%
Reduction in website drop-off
75
Pages redesigned & shipped
“Excellent job! This represents a major milestone. Your effort and hard work are truly reflected on the final output. Kudos to you!”
Louis Ifeguni
CEO | Bectran
Conclusion
The redesign transformed Bectran’s website into a clearer, more scalable B2B SaaS experience with stronger navigation, product storytelling, and reusable Webflow components.